Black Friday deals on select Sony gear have arrived, and now is the time to start checking off that holiday wishlist. Special deals currently available include $400 off the Sony Alpha 7R V, $500 off the Sony Alpha 7 III and Sony Alpha 7 II and $100 off the Sony ZV-E10. You can also save on a variety of Sony lenses including $100 off the Sony 100-400mm f/4.5-5.6 G Master, Sony 12-24mm f/2.8 G Master, Sony 14mm f/1.8 G Master, Sony 200-600mm f/5.6-6.3 G, Sony 90mm f/2.8 Macro G and many more. See a snapshot of the savings below and visit our Promos page for a complete list of special pricing.

Take advantage of this week’s special pricing on select Sony gear.

Cameras

The Sony Alpha 7R V camera was the first to combine Sony’s highest resolution image sensor with a new AI processing unit dedicated to AI-based image recognition, giving professionals a new level of performance. Read more about the Sony Alpha 7R V in this Alpha Spotlight, and get it now for $400 HERE.

The Sony Alpha 7 III is a longtime favorite among a wide range of Sony shooters – landscape and astrophotographers, wedding photographers, street photographers, vloggers, filmmakers and more. Whether it be photo or video, content creators of all kinds continue to include the camera in their kits for its compactness and low light capabilities. Learn more about the Sony Alpha 7 III in this Alpha Spotlight, and get it now for $500 off HERE.

Lenses

A far-reaching telephoto zoom makes for a great gift for those wildlife photographers, sports photographers and more. 

If you're in the market for some new glass, Sony has a wide range of G Master lenses for $100 off. With the current special pricing you can save $100 on the Sony 100-400mm f/4.5-5.6 G Master,

Another great option is the Sony 200-600mm f/5.6-6.3 G - a lens with fast and precise AF to keep up with those quick-moving subjects, making it a favorite for sports, bird and wildlife photographers. If you combine the lens with the 1.4X Teleconverter or 2.0X Teleconverter, you’ll get reach as far as 840mm or 1200mm, even better for successful wildlife photography without disturbing their habitats. That’s why you’ll find it in so many wildlife and conservation photographers’ bags – it’s the perfect way to get sharp shots no matter where you’re shooting throughout its zoom range.