In 2017 Sony hosted more than 100 photographers, filmmakers, and creatives at an exclusive, one-of-a-kind photography event, Kando Trip 1.0. For three days, Sony Artisans Of Imagery and members of the Alpha Imaging Collective tuned out the world and immersed themselves in shooting, collaborating, learning, and having fun. The success of Kando Trip 1.0 has prompted Sony to open up attendance to the general public.

Kando Trip isn't a product showcase in a windowless hotel ballroom or dingy convention center. Kando Trip is an experience built around creating photography and video. This year it's taking place at Asilomar in Monterey, California where shooting sessions and workshops will be set against the background of the rugged and scenic coast. 

For Kando Trip 2.0, Sony is bringing together a dream team of instructors and thought leaders. Classes and seminars are being offered on everything from landscape and portrait photography to timelapse and drone filmmaking to editing and post-processing. On the business side, there are classes on building your brand and increasing your social media following and influence.

Kando Trip 2.0 participants will be able to use the latest Sony cameras, lenses and accessories throughout the four-day event.

See the full list of classes and instructors and  how to apply to Kando Trip 2.0. See more from Kando Trip 1.0 here.

Full press release from Sony below.

Sony Opens Up Registration for One-of-a-Kind "Kando Trip" Photography Event

Immersive "Kando Trip" Experience will feature extensive educational workshops, shooting opportunities, camera and lens trials and much more

SAN DIEGO, Jan 25, 2018 - Sony Electronics, a worldwide leader in digital imaging and the world's largest image sensor manufacturer, has announced today that they are opening up their flagship "Kando Trip" photography experience to public applications.

The event will take place May 9-12th at beautiful oceanfront Asilomar Conference Grounds in Monterrey, CA. The 4 day, 3 night, all-inclusive experience will offer attendees a choice of over 20 interactive classes and workshops covering many different genres of photography, video storytelling, business and social media best practices, software and hardware tutorials from partner sponsors and more. Additionally, there will be shooting sessions at several iconic locations along the Monterey/Big Sur coastline, keynote speakers, product feedback sessions, contests, giveaways and many other fun activities. Throughout the event, attendees will have access to loaners and trials of all of Sony's most popular cameras, lenses and accessories.

"'Kando', a term near and dear to our hearts at Sony, can be translated to 'the power to stimulate an emotional response', or 'to make people say 'Wow'," said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics. "We are continually striving to deliver 'Kando' with everything that we do - every product, service, activity and campaign. 'Kando Trip' is the ultimate representation of this concept. It's an event exclusively designed for our community - a chance for us all to interact, learn and grow together, with 'wow' experiences waiting around every corner."

The experience will feature a variety of classes led by many of Sony's brand evangelists from the Artisans of Imagery and Alpha Imaging Collective programs, with a common goal of allowing attendees to develop both their photography and their careers. Throughout the event, there will also be opportunities to meet, share ideas and give feedback to Sony's engineering, product planning, marketing, and business teams, all of which will be in attendance.

To apply for this event, please visit www.AlphaUniverse.com/kandotrip. Spaces are limited.

A variety of exclusive stories and exciting new content shot with Sony's extensive lineup of α products can be found at www.alphauniverse.com, Sony's community site built to educate and inspire the greater visual creator community, and showcase the work of fans and users of the Sony α brand. Please follow @SonyAlpha on Instagram, Facebook, and Twitter, and visit Sony Alpha Universe on YouTube.