We all know that YouTube is the go-to source for learning new skills. The video platform is a realm of expertise for everything from DIY home projects to new beauty regimens. And of course, it is a treasure trove of knowledge for all things photography, filmmaking and content creation. If you are looking to up your image-making skills, look no further. We have curated a list of fantastic photographers who are generously sharing their expertise, and what’s more, they are also sharing their preferred gear. Watch these videos and discover how they use cameras like the Sony Alpha 7 IV, or lenses the ​​Sony 70-200mm f/4 G II, and other essential gear to make images that stand out from the crowd. For more education, inspiration and community subscribe to the Sony Alpha Universe YouTube Channel and join our live conversations in the Sony Alpha Universe Community Forums.

These creators give us a look at the cameras, lenses and other key gear they use and how they use it to make photos that get noticed.

Mads Peter Iversen – @MadsPeterIversen

Mads Peter Iversen, a landscape photographer boasting over 150K YouTube subscribers, offers a channel dedicated to delivering insightful, educational and practical landscape photography video guides. His content encompasses a range of guides, narratives, tutorials and reflections that cater to individuals interested in honing their skills and understanding the nuances of landscape photography. For his own work, Mads relies on the Sony Alpha 7R III, Sony 12-24mm f/4 G, Sony 16-35mm f/2.8 G Master, Sony 24-105mm f/4 G and Sony 100-400mm f/4.5-5.6 G Master. In the video below, Mads delves into the top mistakes he frequently sees from photographers and his advice on how to avoid them. 

Andrew J Clarke – @andrewjclarke

Andrew J. Clarke is a seasoned commercial, landscape and travel photographer hailing from Perth, Western Australia with a profound passion for capturing the captivating essence of the Australian landscape. Andrew orchestrates an array of workshops, tours, presentations and events, contributing significantly to the photography community. In the video below he tests out the new Sony Alpha 6700 in a variety of settings. He tests the camera out while shooting waterfalls, sunsets, and cityscapes to show you how this aps-c camera performs. Check out the video to hear his thoughts.

Matt ‘WhoIsMatt’ Johnson – @whoismatt

Matt Johnson is a wedding filmmaker and the vlogs on his YouTube Channel focus on helping you make better wedding films and other videos. From wedding filmmaker training and behind-the-scenes wedding vlogs to video editing gear tips and color grading tutorials, there’s a ton of great information throughout Johnson’s videos that other filmmakers will find helpful. He mainly shoots with the Sony Alpha 7S III and the Sony Alpha 7 IV. In the video below, he walks you through the menu of the Sony Alpha 7 IV and gives advice on how to set it up for success. 

Gordon Laing – @Cameralabs

Gordon Laing is the editor of Cameralabs.com and has been a well-regarded gear reviewer since 2006. His YouTube Channel features reviews of a huge range of cameras, lenses, microphones, printers and other pieces of equipment. In the video below, Gordon breaks down the specs and quality of the new Sony 70-200mm f/4 G II. He covers everything from the design, focusing ability, bokeh, macro,and much more. In his final verdict he states that the lens, “delivered excellent performance across the board… and is easy to recommend.”

Stijn Borgers – @SightseeingStan

Stijn Borgers is a Belgian photographer based in Germany. He blended his love of travel and his love of photography and now is well-known for his landscape and cityscape imagery. On his YouTube channel, he shares thoughts on photography, filmmaking, camera gear, and travel. And offers advice on editing tutorials, tips and tricks, gear reviews, and in-the-field vlogs. In the video below he goes in-depth on the Sony 24-105mm f/4 G. What he calls “Sony’s most underrated lens,” and, “The one lens every Sony creator needs to own.” He loves the variety of the range and the freedom it gives him to work creatively.