TikTok isn’t just a place for silly videos of people dancing or kids posting the latest trends, it can also be a great place for creatives to learn and find inspiration. This week we’re featuring a group of Sony creatives who are sharing their expertise through entertaining TikTok videos. Follow them for gear reviews, creative inspiration, industry advice and much more. And to catch more Sony creator magic in your feed, follow @sonyalpha on TikTok to keep up with the latest from the Alpha Universe.

We made a list, we checked it twice, these Sony TikTok creatives are posting great advice! Follow them for photography tips, behind-the-scenes & more.

Sony Alpha Universe – @sonyalpha

The @sonyalpha TikTok account features compelling and informational creative content from your favorite Sony photographers and videographers. Follow the account for shooting tips, gear news and more.

Kesha Lambert – @keshaloveshats

Kesha Lambert is a Sony Artisan on TikTok, and she’s sharing her portrait and wedding photography expertise. Just check out this video she posted below where she gives her tips from a low light photo shoot where she had her Sony Alpha 1 and Sony 50mm f/1.2 G Master. Follow her account for more wedding inspiration and photography tips.

Drew Geraci – @drewgiggity

Sony Artisan Drew Geraci recently created a TikTok account and is already cranking out compelling content any creative could learn from. See tips on how he creates timelapses and cinematic shots, plus see some of the creepy and unknown things he happens to catch in his timelapse footage. Did you know he worked with director Steven Speilberg and the timelapse he created can be found during the credits of the new West Side Story movie? Learn more about his experience working with Speilberg in his article Drew Geraci Tells The Story Of The West Side Story Timelapse Credit Sequence.

Erin Sullivan – @erinoutdoors

Erin Sullivan of the Alpha Collective is the true definition of a creative. She is a master at adapting to new platforms and trends, and her TikTok account is proof of that. On her account she shares all kinds of great information for creatives, like how to work with brands to make sure you’re fairly compensated for your work. Follow her account for more compelling creative content that will make you learn or even give you a laugh.

Kyle Huber – @asenseofhuber

Kyle Huber is a visual designer, creator and another member of the Alpha Collective who has brought his creative talents to TikTok. His colorful and quirky content catches the viewer’s eye and brings them in for a wild creative ride. He posted this behind-the-scenes of fellow TikTok creative @tommylundberg1 creating a hyperlapse with the new Sony Alpha 7 IV.

Jenna Ezarik – @jennaezarik

Jenna Ezarik is a popular YouTuber and content creator. Using her Sony Alpha gear, she creates entertaining and informational TikTok videos that put her adventures as a creative on display. Did we mention she’s also a co-host of Sony’s new series, “The Lowdown”? The series features all things Sony, collaboration with other creators, behind-the-scenes and more – and you can check out the first holiday kickoff episode here.

Lester Tsai – @lestertsaiphotography

Lester Tsai is a photographer based out of Portland, Oregon. He posts all kinds of relatable content for creatives, sharing behind-the-scenes videos of his process and his gear. You can learn even more about the Sony Alpha gear he uses for his photography in his What’s In My Bag article.

Alex Zhang – @azvisuals

Alex Zhang is a New York City-based photographer. He gives great photography tips and shares his videos going around the city with his Sony Alpha gear. In his post below he shares his tips for creating compelling street photography in the rain, and his resulting images in the video are awesome. Follow him for more photography tips.