Taking the leap into vertical content creation can be a challenge, especially as a photographer. In this video, Sony Brand ambassador and content creator Jeremy Cohen (@jermcohen) shares his top tips for creating better vertical photo and video content. By incorporating his photography and behind-the-scenes of photo shoots into his vertical videos, he’s able to stay true to his work while also being a part of the short-form video movement. “I went into it open-minded and just trying to find a new style for myself within working in short form video, and by doing that I kind of found a rhythm, I found a formula for what works for me. And I found it as a really fun and compelling way to tell stories, actually.”

Since mobile devices have changed so much of what we consume to the vertical orientation, Cohen has started shooting much of his photo and video that way so his work takes up more real estate on the screen. He explains that being mindful of when to shoot vertically can help get you the highest quality picture in full frame of the vertical content.

The main takeaway regarding Reels and TikToks that Cohen wants creators to know is that any of your videos can change your life. “It takes one person to see your work to change your whole career path, so keep creating, keep putting stuff out there. Do it at your own pace and do what you enjoy. Stay true to yourself.”